The importance of search engine optimization is no secret. Many people find websites through search engines these days, and it’s important to make sure your website is optimized for search engine algorithms. Google is probably the most important search engine you should care about, and they are constantly changing the algorithm they use to rank sites.
Piggy back on the success of others. Create a presence on websites which are highly trafficked. This is beside the Facebooks, the Twitters, and the YouTubes. Figure out the relevant sites in your niche and get yourself linked in there. If you are a music producer, it’s Soundcloud. If you are a Joomla developer, it’s the JED. If you focus on WordPress, it’s the Plugins directory. Find the behemoth in your niche, and piggyback a ride on their success. It's also good to find a niche in your niche. Riding on somebody's success is a guaranteed way of increasing website traffic. Hence the reason people guest post. More on that later.
Targeted visitors have a specific goal in mind while normal visitors are browsing the web without having a particular objective. Targeted visitors are looking for a solution to their problem and they are visiting your website because they believe they can find the answer to their question, the product or service they want. In other words targeted traffic are those people that visit a website with the intention of performing an action.

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage a website's reputation, its visibility on Google, and overall domain authority.[citation needed]
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