Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. There’s a great selection of web analytics tools – we will examine applications with similar...
Many small businesses credit SEM for attracting new customers. Depending on the competition in your business, relying on unpaid, organic Web traffic via SEO may leave your business far back in the rankings. By paying for SEM, you have more control over the specific keywords that will promote you, as well as where you will appear on the search results page.
After confirming that there’s no recent update to search algorithms throwing things out of whack, identify which traffic source has seen the greatest decline – direct, referral, organic, paid, social. After pinpointing the source, work backward to determine what actions (or inactions) could be at fault. Check your content consumption and be sure it is on point with your target audience. - Keri Witman, Cleriti
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Monster-Traffic is another traffic exchange, though it’s initially a little off-putting due to the 1995-style website. It’s a free for all styled advertising list, where anyone signing up becomes part of the audience and an advertiser at the same time. You sign up and you can enter a link into their system, and that link is added to a roster that is send out to every member of the group. Additionally, registration allows a free solo ad; an ad that isn’t drowned out by other advertisers in that mailer.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Peak Features: 1. You can specify unlimited number of page views. 2. Traffic from any geographic location (proxy support) 3. One click import of web page links from text file 4. You can specify unlimited number of pages to the list at a time. 5. Visiting interval starts from milli seconds. 6. Viewing the progress of running status. This is a portable and user friendly application that works on all kind of web sites. You can set time interval between visiting each pages. In case you need more number of page views, minimize the time interval as required. Nothing more to say, this free tool can perform more than you expected.
For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
Finally, another important thing you would want to keep in mind is that on-page optimization also includes the design and functionality of your website. If your website sports a 90s design, or makes it a struggle for the users to find what they are looking for, it’s definitely going to hurt your chances of not only getting targeted traffic through SEO, but also converting the traffic into leads and sales.
Author and publish something controversial – go against established trends (with good reasons of course). Think “How I abandoned Google SEO in favour of Social Media Marketing”. Incidentally, if you're trying to figure out how to go about doing social media marketing, we've found the perfect article for you which deals all about the nuances of how to go about creating a great strategy for you
3. Advertise your website using various services available such as Google ads, Facebook ads, and pay per click. Pay per click can be a very option to drive traffic in the form of ads. You can even submit your ads offline like newspaper or an article covering your website, radio local television station if your niche covers that field. You can even advertise using online yellow pages.
Servers are able to compile every request for a web page, arming its operator with the information needed to determine how popular the site is and which pages receive the most attention. When a web server processes a file request, it makes an entry in what is known as the “server log” on the server's hard drive. The log gathers entries across posterity, forming a valuable database of information that the site owner can analyze to better understand the website's visitor activity.
A client once had a downward trend in organic traffic. We audited all the checklist items to figure out what the issue was and we were stumped. We then evaluated the search trends of their top backlinks and found that their highest authority backlink had the same drop. To fix our client site, we had to fix the referring site. External forces are sometimes just as important as internal factors. - Brett Farmiloe, Markitors
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.