I am going to start by assuming you have identified who your target is. If you have done that homework (which most small businesses miss) then kudos to you. I will give you 4 pointers to help you drive targeted traffic. I will also forewarn you that these will cost you a lot of time and possibly a lot of money so I would also advise you to speak to someone who does these things professionally.
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
When the world is crashing around you, trust the data. Dive into Google Analytics and try to pinpoint where things went south. Think back on marketing tactics you recently pushed live and find the correlation. This should lead you to an internal audit, where you may discover an internal tool is broken or an external force is impacting your site. - Kirk Deis, Treehouse 51
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
As the name implies, 1MC is a program that allows you to rack up a sizable number of clicks to your website in a very short time. It advertises itself as a “fake traffic generator” and that’s really what it is; it’s not going to earn you any money through commissions or referrals. It may earn you cash through pay per view ads, particularly if you use a proxy list, but its primary purpose is typically for testing. If you want to make sure your analytics are accurately reporting clicks, you can schedule a number of clicks through the software and track them. You can also set it to freely spam a site with clicks, to test the server under load. You should, of course, avoid targeting competitors; they won’t take kindly to an unwanted server stress test.
Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.