Here’s a quick pop quiz. True or false: All website traffic is basically the same, so quantity matters more than quality. If you guessed false, you got it right. Not all website traffic is equal. It is better to have fewer hits from people who actually care about your business than scads of traffic from people that will never purchase your product or service. When building website traffic, you need to find the right audience for what you have to offer. One way to do this is by looking at similar websites.
In this course we go over the many different ways to generate traffic online. Online traffic generation is an important tool you need in your internet marketing tool belt, as it allows you to get people’s attention, get more sales, and increase reliability. Online traffic generation is probably the most important thing you could use to make money online.
The web is built on links, and web users routinely use links to find the information they need. When a site links to your site, web users follow those links, resulting in web traffic, or referral traffic. When these backlinks, also called inbound links, come from high quality sites, they also tell Google your content is authoritative and trustworthy. This is important because inbound links from respected sites are an SEO ranking factor, so they can boost organic traffic, too.
Here’s a quick pop quiz. True or false: All website traffic is basically the same, so quantity matters more than quality. If you guessed false, you got it right. Not all website traffic is equal. It is better to have fewer hits from people who actually care about your business than scads of traffic from people that will never purchase your product or service. When building website traffic, you need to find the right audience for what you have to offer. One way to do this is by looking at similar websites.
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.
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