Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).

This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.
Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the website can record traffic by inserting a small piece of HTML code in every page of the website.[2]
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