While you should be concerned about a sudden dip in site visits, there's often a logical explanation for it, if you know where to look. Sometimes it's a simple and fast fix – a coding error, for instance – while in other cases, such as an algorithm change, it might take a bit longer to bounce back. Either way, it's important to look for the root of the problem so you can fix it.
Target: Every Revisitors campaign is strictly targeted based upon your selected geographic or language target. Our redirection server resolves the geographic location of each visitor (as well as the language setting of their web browser) before they are delivered to a customer's campaign. That way only in target visitors will be delivered. While our geotargeting system is proprietary, results will be consistent with those of services such as the GeoBytes IP address location database (please note that we are not affiliated in any way with GeoBytes).
Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.