Loved this article. I was in stuck mode. Am relatively new to blogging. Started online business and website about 3 months ago. Am learning a lot, but had an ah ha moment about traffic – targeted traffic and found this article. Thanks for the great tips. I hope to implement all of them, and realize how much more there is to each one of the steps you outline. Great stuff!
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Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans. As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing. When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result. 

I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
Be helpful – forget the sales pitch. People want to “solve a problem” – make sure you, your product and your website are focused towards solving a problem – whatever it may be. Whether it’s “What shall I cook tonight?” or “How to increase website traffic” – your social media marketing should all be about solving “Someone Else’s Problem” (a twist on the meaning of the SEP - with apologies to Douglas Adams). At CollectiveRay, our articles do just that.
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This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. There’s a great selection of web analytics tools – we will examine applications with similar...
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!” – Shane Farrell
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However, the tool is often criticized for only being able to deliver data on a limited number of websites. This is due to how Quantcast works: website operators first need to set up a data collection feed on their website so that Quantcast can collect data and estimate traffic from then on. If a page doesn’t work, the tool cannot display matching results. Because of this, Quantcast only really offers data on large, well-known websites.
incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.

incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.

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Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
I am going to start by assuming you have identified who your target is. If you have done that homework (which most small businesses miss) then kudos to you. I will give you 4 pointers to help you drive targeted traffic. I will also forewarn you that these will cost you a lot of time and possibly a lot of money so I would also advise you to speak to someone who does these things professionally.
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Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans. As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing. When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result. 
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
Note: There are literally dozens of places you can use a keyphrase, from captions to comments, web addresses to “Alt” tags. Feel free to get tricky if you’d like. But generally, the less visible it is to readers, the less important it is to Google. So focus on those elements listed above. That’s what readers (and therefore Google) really care about.

Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none. 
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
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