Creating content with a baked-in incentive for thought leaders to share it like thought leader “round up” posts (Richard Marriott from Clambr has a great free in-depth guide on the subject here: http://www.clambr.com/expert-roundups/), best of lists, lists of tips and resources where you’re linking to and citing other folks’ content (which gives them an incentive to share)
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
5. Distribute some freebies with your website logo on it like T-shirts and mugs. Organize free seminars in your local area; collaborate with important people there to increase the buzz. Or you may create some unique tool or a video and post it on Google for free, link your site with it. If your idea works off you may see a sudden burst of traffic coming your way.
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Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)
SEMRush is primarily a search engine optimization tool, meaning you’d use it as a website owner to help find and target keywords that bring you more search engine traffic. However, as a regular web surfer, you can use it to see what kind of search traffic a site gets How Search Engines Work & Ways to Improve Your Search Results How Search Engines Work & Ways to Improve Your Search Results Tired of searching a bunch of times to find what you want? Here's how search engines actually work and what to do to make your searches faster and more accurate. Read More .
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
Once you have your list, choose an email marketing service provider that can provide design templates, send the emails for you and help you comply with CAN-SPAM and privacy regulations. Track the results of your email campaigns using analytics tools from your email marketing service provider, and update your email database regularly to ensure the addresses are still current.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.” –Mark Tandan
The best websites have some common elements that have been proven to increase traffic (and sales): they use search engines to their advantage by crafting site content to conform to search engine optimization (SEO) rules, they use targeted search and email marketing to find customers, and they continue to attract customers with strong, interesting content.
When someone visits a website, their computer or other web-connected device communicates with the website's server. Each page on the web is made up of dozens of distinct files. The site's server transmits each file to user browsers where they are assembled and formed into a cumulative piece with graphics and text. Every file sent represents a single “hit”, so a single page viewing can result in numerous hits.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.