When diagnosing an issue, you need to think back to what was the last item that changed. It could be a code push that somehow removed analytics from your site, it could have been a change to content that has caused a decline in search traffic. Did you make a change to your advertising? Sudden declines (or increases) are often traceable back to the last modification (big or small) that was made. - Greg Kihlstrom, Yes& Agency

Note: Some of the high ranking pages may be on famous websites (Domain Authority of 90+). If so, it’s unlikely you’ll outrank them …unless, their high ranking page isn’t very focused on the topic. If you can make a higher quality page that better indicates it’s relevance by using the keyphrase, you may be able to outrank them! More on using keywords in a bit…
Don’t panic, and take a step back to see the bigger picture. Perhaps customers are engaging with your website primarily on mobile rather than desktop. If your mobile site isn’t optimized or they are instead using your app, then this could be why. This gives you insight into how consumer behaviors change over time and where they are most likely to engage with your brand. - Preethy Vaidyanathan, Tapad
I’ve just started blogging and there’s a ton of useful information here. I was wondering how to use reddit and you cleared that up for me, as well as when to post to social media. Quora I’m going to check out as I’ve never heard of them-thank you! In your opinion would you also deal with any of the free traffic generators to have people come and engage, or would you skip that step? Would you use meta tags, and if yes how? Thank you for your time and I look forward to hearing from you!
Use Google. Google Adwords is the most popular method for traffic. Since they are the top search engine right now it make sense to advertise there if you can afford it. You bid on keywords to get your site at the top of the search when your keyword comes up. There is more involved but it's all laid out at Google. There are a lot of other sites that use this advertising strategy called pay per click or PPC.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?

This is the reason we are here for them and in order to make sure they get the kind of traffic they need we work tirelessly with massive data sources which ensure that they get the best, accurately targeted traffic to their website. With our unique website, we have a promise of delivering just what a business needs by relying on the power that is offered by our immense traffic network of more than 20 million visitors who generate millions of clicks daily.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.

The way it works is quite simple - you choose the desired geo (country you’d like the visitors to come from) and the niche you want them to be interested in. You also choose how many visitors would you like us to deliver to you (the more you order, the more we’ll throw in on top for free) and over how many days would you like us to send them to you. After that - we take over, set your campaign up and open the tap. Using a mix of expired domains, the XML feed and other traffic sources, we direct the targeted visitors straight to your website.

Extra perks of SimilarWeb include their Top Websites Ranking: in this category, you select an industry rather than a domain – like fitness, fashion, or electronics – as well as a country. SimilarWeb will then show you the most traffic-rich websites for your industry and country. In the free version, however, you only see the five most successful websites. Also, concrete numbers are only available in the paid version. However, the function is still useful for broadly assessing your competitors.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
SEMRush is primarily a search engine optimization tool, meaning you’d use it as a website owner to help find and target keywords that bring you more search engine traffic. However, as a regular web surfer, you can use it to see what kind of search traffic a site gets How Search Engines Work & Ways to Improve Your Search Results How Search Engines Work & Ways to Improve Your Search Results Tired of searching a bunch of times to find what you want? Here's how search engines actually work and what to do to make your searches faster and more accurate. Read More .
Note: Some of the high ranking pages may be on famous websites (Domain Authority of 90+). If so, it’s unlikely you’ll outrank them …unless, their high ranking page isn’t very focused on the topic. If you can make a higher quality page that better indicates it’s relevance by using the keyphrase, you may be able to outrank them! More on using keywords in a bit…

This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.


Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
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Piggy back on the success of others. Create a presence on websites which are highly trafficked. This is beside the Facebooks, the Twitters, and the YouTubes. Figure out the relevant sites in your niche and get yourself linked in there. If you are a music producer, it’s Soundcloud. If you are a Joomla developer, it’s the JED. If you focus on WordPress, it’s the Plugins directory. Find the behemoth in your niche, and piggyback a ride on their success. It's also good to find a niche in your niche. Riding on somebody's success is a guaranteed way of increasing website traffic. Hence the reason people guest post. More on that later.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
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