The simplest explanation for a sudden and unexpected drop in website performance is often analytics tags failing to fire. Always check tracking first to make sure website visitors are being accounted for before making drastic changes. Reconciling tracking issues will help mitigate the long-term impact. Additionally, making friends with your IT department will help avoid issues before they arise. - Nina Hale, Nina Hale / Performance Digital
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.
“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” – Brian Gray
If you don't stay up to date on major Google algorithm changes, you're falling behind. If your site is not mobile-friendly, improperly secured or using outdated practices for SEO, your rankings may be dropping. Check your Search Console, work with your team to fix the problem, and start subscribing to the right resources to avoid this in the future. - Stewart Gandolf, Healthcare Success
2. Engage yourself in guest blogging to websites belonging to your niche. Blogs are a great source for traffic, guest post on quality blogs can bring back traffic from those blogs. Commenting on blogs can also deliver back links but remember do not blindly comment on every other blog, post the comments only when you have something important to deliver.
SEMRush doesn’t just evaluate general traffic on a website. It also provides a breakdown of which keywords users searched for to lead them to your site. If you want to find out which keywords your competitors rank for, this tool can be very helpful. Like SimilarWeb, the information is not always completely accurate. Nevertheless, SEMRush works well if you just want an initial overview. They have a particularly good range of functions: you can display reports on domain overviews, organic research, and many other areas.
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.
After confirming that there’s no recent update to search algorithms throwing things out of whack, identify which traffic source has seen the greatest decline – direct, referral, organic, paid, social. After pinpointing the source, work backward to determine what actions (or inactions) could be at fault. Check your content consumption and be sure it is on point with your target audience. - Keri Witman, Cleriti
The third criterion is derived from the behavior of the users of the site, which becomes more complex as the user rates more and more websites. Until you have tried StumbleUpon and experienced what the website has to offer, it is hard to figure out what it does and what are its benefits. Suffice it to say that being an active member of StumbleUpon may gain you more targeted traffic to your website.
The hope is that other content creators will find the page useful and refer to it in their content. If your article gets referenced / mentioned / linked, then it’s Page Authority improves and it’s more likely to rank …and get more targeted traffic. The key is to both produce something that’s truly worth mentioning and to build a network of friends who create similar content. This article (and video) may help: How Does Social Media Affect SEO?
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.