He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?
I mean have you seen a recent downfall of EA Community Team and their post on Reddit who got 674k downvotes? It was a heavy blow to their whole company even their stocks and shareholders suffered consequences (of course not everything was related to that post but it still had an enormous impact on their sales and pre orders). My point is, ALWAYS try to find someone with whom you can consult about those things DON’T just do them on your own, it might bite you in the back.

Be helpful – forget the sales pitch. People want to “solve a problem” – make sure you, your product and your website are focused towards solving a problem – whatever it may be. Whether it’s “What shall I cook tonight?” or “How to increase website traffic” – your social media marketing should all be about solving “Someone Else’s Problem” (a twist on the meaning of the SEP - with apologies to Douglas Adams). At CollectiveRay, our articles do just that.
Another great way to get traffic is to join the social sites. They are popping up at an ever-increasing rate. By socializing with others on the net through these sites, everything you join or participate in gives you more people to see your site. And, if you're selling stuff from your site, you'll want to go to the places (interest groups) on the social site where people are interested in what you're selling.
Get to multiply your downline with genuine, responsive and guaranteed signups. Email lists will get filled in hours and with our special list generating capabilities, you’ll get to filter down to those who have yet to receive your marketing emails and communications messages. If you are running a campaign on the internet to promote your website, then signups will be a genuine indication of progress as well as a measure of how well you have been performing.

Don’t panic, and take a step back to see the bigger picture. Perhaps customers are engaging with your website primarily on mobile rather than desktop. If your mobile site isn’t optimized or they are instead using your app, then this could be why. This gives you insight into how consumer behaviors change over time and where they are most likely to engage with your brand. - Preethy Vaidyanathan, Tapad


Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460

Too much web traffic can dramatically slow down or prevent all access to a website. This is caused by more file requests going to the server than it can handle and may be an intentional attack on the site or simply caused by over-popularity. Large-scale websites with numerous servers can often cope with the traffic required, and it is more likely that smaller services are affected by traffic overload. Sudden traffic load may also hang your server or may result in a shutdown of your services.

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