Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
In my experience, a lot of people are more open about sharing traffic stats then you would think. You see this not just in interviews but if you peruse through the archived articles on a blog, there’s a good chance you’ll stumble upon a “blog in review” or “traffic report” post. With those stats, you can start to figure out how much traffic the site is getting today.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!

It is crucial as your conversion rates will be greatly improved and the products and services you offer will be bought at a higher rate as you will be receiving the right kind of customers. In addition, the constant traffic that is channeled to your website will have a great role to play in lifting the ranking of your website thus providing you greater visibility in Google searches.
Too much web traffic can dramatically slow down or prevent all access to a website. This is caused by more file requests going to the server than it can handle and may be an intentional attack on the site or simply caused by over-popularity. Large-scale websites with numerous servers can often cope with the traffic required, and it is more likely that smaller services are affected by traffic overload. Sudden traffic load may also hang your server or may result in a shutdown of your services.

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A client once had a downward trend in organic traffic. We audited all the checklist items to figure out what the issue was and we were stumped. We then evaluated the search trends of their top backlinks and found that their highest authority backlink had the same drop. To fix our client site, we had to fix the referring site. External forces are sometimes just as important as internal factors. - Brett Farmiloe, Markitors

I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.


While you should be concerned about a sudden dip in site visits, there's often a logical explanation for it, if you know where to look. Sometimes it's a simple and fast fix – a coding error, for instance – while in other cases, such as an algorithm change, it might take a bit longer to bounce back. Either way, it's important to look for the root of the problem so you can fix it.


There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
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Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!” – Shane Farrell
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.
It is crucial as your conversion rates will be greatly improved and the products and services you offer will be bought at a higher rate as you will be receiving the right kind of customers. In addition, the constant traffic that is channeled to your website will have a great role to play in lifting the ranking of your website thus providing you greater visibility in Google searches.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Getting systematic with traffic generation techniques is an important thing to do for regularizing the flow. Most bloggers will get enthusiastic about one strategy that is suggested by their favorite blogger and try that out. But they don’t follow that up. They forget about that strategy all together and move on to another method, without actually tracking what results that particular technique gives out. Consistency, patience and persistence matter a lot when it comes to traffic generation.
The first thing to investigate after a major dip in traffic is your website itself. Is it actually working? Is there a problem with the domain? Mechanically, is everything functioning as it should? If all that checks out, make sure the critical inbound links are still intact. If the majority of your traffic comes from inbound campaigns, ensure your inbound marketing platform is working properly. - Jeffrey Kamikow, Cross Audience
I really enjoyed your post, im building my own business from the ground up making custom furniture, lighting, and home decor. it took me a year to launch my website and now im trying to invite more traffic and ways for clients and interested parties to share my content and start buying my product. I liked the idea of Share triggers… im going to be incorporating that into my social media strategies. Any advice would go a long way. thanks again Brian
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