I am going to start by assuming you have identified who your target is. If you have done that homework (which most small businesses miss) then kudos to you. I will give you 4 pointers to help you drive targeted traffic. I will also forewarn you that these will cost you a lot of time and possibly a lot of money so I would also advise you to speak to someone who does these things professionally.
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People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
Does your website/blog have world class articles, wonderful e-books? Maybe you have irresistible products to sell and services to offer, but it is taking you longer to reach millions of potential buyers out there. Whatever your site might be, you can always buy website traffic, cheap website traffic that is real and you can make a fortune. If you want to go far go together, but if you want to go fast go alone. Try out Easy Visitors and experience the serenity and peace of mind that renowned website owners enjoy as Easy Visitors does the hard work on their behalf.
The hope is that other content creators will find the page useful and refer to it in their content. If your article gets referenced / mentioned / linked, then it’s Page Authority improves and it’s more likely to rank …and get more targeted traffic. The key is to both produce something that’s truly worth mentioning and to build a network of friends who create similar content. This article (and video) may help: How Does Social Media Affect SEO?
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
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Set up a blog. These are a very good method for getting traffic to your site and they are free. You can start one at one of many free blog sites. Then you set up a feed for content and then go to other blogs with the same topics or fields of interests and read and comment on their articles. As well a lot allow you to post your article which gives you more traffic.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?