Loved this article. I was in stuck mode. Am relatively new to blogging. Started online business and website about 3 months ago. Am learning a lot, but had an ah ha moment about traffic – targeted traffic and found this article. Thanks for the great tips. I hope to implement all of them, and realize how much more there is to each one of the steps you outline. Great stuff!
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
TrafficWave is, again, not quite a traffic exchange. Rather, it’s a valuable tool to use with the traffic you’ve already attained. It’s a fairly sophisticated autoresponder for email lists, with a 30-day trial and a suite of tools designed to help you put together the best autoresponses available. Use it in conjunction with any of your affiliate or referral programs for a sizable benefit.
This particular site isn’t really an automatic traffic generator. Instead, it’s an old, long-running network for email lists. The idea is to build an email list independent of SEO or Google, which frees you from the rigors of content marketing. You still need to work to generate leads, and you still need a website to pull in opt-ins, but FFA gives you a wide range of tools you can use to succeed. For example, a heat map and Google Analytics integration ensures the system gives you all the information you need to succeed. You can split-test as many as 100 variants on a given page, to make sure you’re using the best one. And, of course, the network is old and long-running, meaning it has a positive reputation and a history of being effective. You can find plenty of support from the staff and other users.
Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.
After confirming that there’s no recent update to search algorithms throwing things out of whack, identify which traffic source has seen the greatest decline – direct, referral, organic, paid, social. After pinpointing the source, work backward to determine what actions (or inactions) could be at fault. Check your content consumption and be sure it is on point with your target audience. - Keri Witman, Cleriti
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
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The hope is that other content creators will find the page useful and refer to it in their content. If your article gets referenced / mentioned / linked, then it’s Page Authority improves and it’s more likely to rank …and get more targeted traffic. The key is to both produce something that’s truly worth mentioning and to build a network of friends who create similar content. This article (and video) may help: How Does Social Media Affect SEO?
Don’t panic, and take a step back to see the bigger picture. Perhaps customers are engaging with your website primarily on mobile rather than desktop. If your mobile site isn’t optimized or they are instead using your app, then this could be why. This gives you insight into how consumer behaviors change over time and where they are most likely to engage with your brand. - Preethy Vaidyanathan, Tapad
When the world is crashing around you, trust the data. Dive into Google Analytics and try to pinpoint where things went south. Think back on marketing tactics you recently pushed live and find the correlation. This should lead you to an internal audit, where you may discover an internal tool is broken or an external force is impacting your site. - Kirk Deis, Treehouse 51
Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
The first thing to investigate after a major dip in traffic is your website itself. Is it actually working? Is there a problem with the domain? Mechanically, is everything functioning as it should? If all that checks out, make sure the critical inbound links are still intact. If the majority of your traffic comes from inbound campaigns, ensure your inbound marketing platform is working properly. - Jeffrey Kamikow, Cross Audience
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Use great titles for your content, titles which tempt or create curiosity – “How I got my website to load in 1.29 seconds” vs “Decrease your website load time”. Think “How I made Google my bitch!” vs “Improve your search engine rankings”. If necessary spend a lot of time titles – they are the portals to your website. Especially if you want great Social Media traffic, you'll need to find titles which trigger emotional responses. Curiosity. Shock. Anger. Eagerness. Empathy.
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Gone are the days when a product page or blog post or two could serve as your sole lead-generation assets for the month. Nowadays, with more and more content on more and more websites, the bar has been raised for both the quality of your content, and the frequency with which you update your site’s content. Quantity applies to generally keeping the interest of your readers, but more importantly, it keeps the search engines fed and happy, and keeps your business coming up in search results.
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
You have also mentioned Quuu for article sharing and driving traffic. I have been using Quuu for quite sometime now and I don’t think they’re worth it. While the content does get shared a lot, there are hardly any clicks to the site. Even the clicks that are there, average time is like 0.02 seconds compared to more than 2 minutes for other sources of traffic on my website. I have heard a few guys having a similar experience with Quuu and so, I thought should let you know.
Disclosure: CollectiveRay is funded personally out of pure passion for helping people working with websites. We do however generate some income through recommendations of products. This means if you click on a link and purchase an item we link to, we will receive a small sum out of that sale. We usually partner with vendors to make your purchase cheaper than buying direct.
This is the reason we are here for them and in order to make sure they get the kind of traffic they need we work tirelessly with massive data sources which ensure that they get the best, accurately targeted traffic to their website. With our unique website, we have a promise of delivering just what a business needs by relying on the power that is offered by our immense traffic network of more than 20 million visitors who generate millions of clicks daily.
Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market. 95% of my traffic and sales are generated via Facebook paid advertising. Would love to get more organic traffic and would be interested in your thoughts concerning this.