A widespread tool for traffic analysis is SimilarWeb, owned by the Israeli SimilarGroup: upon entering the domain you will receive the most diverse data straight away. The tool reminds us a bit of Google Analytics with regard to the scope and data formatting. The way these analysis results are displayed is extremely helpful: for example, they show the temporal development of traffic and the various traffic channels, like social media, direct traffic, or e-mail. There is even a breakdown of the most relevant social media channels: you gain a lot of information about the online strategy of your competitors.
I don’t think I have ever seen or heard this explained in a more easy to read and understand format. If more bloggers or website owners understood this (and believed it because it’s the truth) a lot more would have success in the online space. Most people have their own preconceived ideas and are pretty tough to move off of them and then wonder why they never find real success online.
SEMRush is primarily a search engine optimization tool, meaning you’d use it as a website owner to help find and target keywords that bring you more search engine traffic. However, as a regular web surfer, you can use it to see what kind of search traffic a site gets How Search Engines Work & Ways to Improve Your Search Results How Search Engines Work & Ways to Improve Your Search Results Tired of searching a bunch of times to find what you want? Here's how search engines actually work and what to do to make your searches faster and more accurate. Read More .
Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.