“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
The simplest explanation for a sudden and unexpected drop in website performance is often analytics tags failing to fire. Always check tracking first to make sure website visitors are being accounted for before making drastic changes. Reconciling tracking issues will help mitigate the long-term impact. Additionally, making friends with your IT department will help avoid issues before they arise. - Nina Hale, Nina Hale / Performance Digital
Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage a website's reputation, its visibility on Google, and overall domain authority.[citation needed]
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