Extra perks of SimilarWeb include their Top Websites Ranking: in this category, you select an industry rather than a domain – like fitness, fashion, or electronics – as well as a country. SimilarWeb will then show you the most traffic-rich websites for your industry and country. In the free version, however, you only see the five most successful websites. Also, concrete numbers are only available in the paid version. However, the function is still useful for broadly assessing your competitors.
Don’t panic, and take a step back to see the bigger picture. Perhaps customers are engaging with your website primarily on mobile rather than desktop. If your mobile site isn’t optimized or they are instead using your app, then this could be why. This gives you insight into how consumer behaviors change over time and where they are most likely to engage with your brand. - Preethy Vaidyanathan, Tapad
Servers are able to compile every request for a web page, arming its operator with the information needed to determine how popular the site is and which pages receive the most attention. When a web server processes a file request, it makes an entry in what is known as the “server log” on the server's hard drive. The log gathers entries across posterity, forming a valuable database of information that the site owner can analyze to better understand the website's visitor activity.
In other words, actively developing your own media allows you to be in much better control of what results come up in the search results pages and for which keywords. When flawlessly implemented, this concept allows you to dominate entire search results pages, thus harvesting most of the search traffic for the chosen search terms, leaving nothing to your competition.
Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...
The majority of website traffic is driven by the search engines. Millions of people use search engines every day to research various topics, buy products, and go about their daily surfing activities. Search engines use keywords to help users find relevant information, and each of the major search engines has developed a unique algorithm to determine where websites are placed within the search results. When a user clicks on one of the listings in the search results, they are directed to the corresponding website and data is transferred from the website's server, thus counting the visitors towards the overall flow of traffic to that website.