People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
Display traffic is traffic to your site from ads or banners on other sites. For example, you might pay for placement of a banner on a related site, or run an affiliate program where the ads link back to your site. Display traffic contrasts with organic traffic, which comes from search engines, and paid traffic, which comes from programs like AdWords. If you want to attract display traffic, consider hiring a graphic design expert to create attractive, click-worthy banners.
A client once had a downward trend in organic traffic. We audited all the checklist items to figure out what the issue was and we were stumped. We then evaluated the search trends of their top backlinks and found that their highest authority backlink had the same drop. To fix our client site, we had to fix the referring site. External forces are sometimes just as important as internal factors. - Brett Farmiloe, Markitors
Slide presentation, though this seems traditional way, a presentation with attractive slides can bring more traffic and leads to your business. If you’re more concerned about leads than traffic, start creating a slide or hire a designer. I recommend Slideshare.net to share your slides, as this can bring more exposure to your slides. You can check out the Harsh’s profile on Slideshare, where he utilized his webpage to PDF technique, to create slides for SlideShare.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.
Buy leads from a lead selling site. These are supposed to be email addresses of people that have signed up to receive offers. You just have to watch that they have good fresh "double opting" leads of people who requested more information about your particular field or you could be marked as a spammer. Some of these sites will email them for you with your own email or you can buy separate leads and use a separate email site for the mailing. There are email programs you can use but then you have a problem that Internet providers usually only allow up to 500 emails per day, and if you're doing it every day they might (rightfully) accuse you of spamming and shut down your connection.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program by setting goals that support your overall marketing and business goals. Collect customer names and email addresses to build your business’s email list; you can do this by collecting them in-store or on your website.
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.