The web is built on links, and web users routinely use links to find the information they need. When a site links to your site, web users follow those links, resulting in web traffic, or referral traffic. When these backlinks, also called inbound links, come from high quality sites, they also tell Google your content is authoritative and trustworthy. This is important because inbound links from respected sites are an SEO ranking factor, so they can boost organic traffic, too.
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Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
This is the reason we are here for them and in order to make sure they get the kind of traffic they need we work tirelessly with massive data sources which ensure that they get the best, accurately targeted traffic to their website. With our unique website, we have a promise of delivering just what a business needs by relying on the power that is offered by our immense traffic network of more than 20 million visitors who generate millions of clicks daily.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Driving traffic to your website can be challenging and that is the reason for our existence. Our job is to ensure you get the most out of your efforts. Website traffic determines how much you can achieve with your website, be it educational, corporate, personal blog, or business website, traffic is key towards the realization of the website goals. Owners of websites are constantly searching for best places to buy website traffic, and not just traffic, but cheap website traffic. They are often on a budget constraint struggling to find the buy traffic for the website at affordable rates. Easy Visitors is the warehouse for a website for buying website traffic.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
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Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
A widespread tool for traffic analysis is SimilarWeb, owned by the Israeli SimilarGroup: upon entering the domain you will receive the most diverse data straight away. The tool reminds us a bit of Google Analytics with regard to the scope and data formatting. The way these analysis results are displayed is extremely helpful: for example, they show the temporal development of traffic and the various traffic channels, like social media, direct traffic, or e-mail. There is even a breakdown of the most relevant social media channels: you gain a lot of information about the online strategy of your competitors.
For another thing, the Internet has somewhere in the neighborhood of two decades worth of traffic bot programs littering the digital ground. Some have gone through upwards of a dozen name changes and rebrands, moving from one site to another. They disappear, leaving existing users in the lurch, never to receive support or updates when the program stops working. Then identical software comes out under a new name, charging anywhere from $5 to $250, scamming people out of their cash with the same back-end software.
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.