Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...
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The best websites have some common elements that have been proven to increase traffic (and sales): they use search engines to their advantage by crafting site content to conform to search engine optimization (SEO) rules, they use targeted search and email marketing to find customers, and they continue to attract customers with strong, interesting content.
SEMRush doesn’t just evaluate general traffic on a website. It also provides a breakdown of which keywords users searched for to lead them to your site. If you want to find out which keywords your competitors rank for, this tool can be very helpful. Like SimilarWeb, the information is not always completely accurate. Nevertheless, SEMRush works well if you just want an initial overview. They have a particularly good range of functions: you can display reports on domain overviews, organic research, and many other areas.

Figures on a free website traffic checker are never completely accurate – tests have shown there may be considerable deviations. Therefore, you should always consider the results as estimates and guidelines. The tools are more suitable for a quick traffic comparison of different websites than for determining precise key figures. Important: to ensure that the comparison is also meaningful, it is best to always use the same tool – otherwise the results can be heavily falsified.
Website traffic is an indicator of how popular content is. As a website operator, the corresponding value also gives you an indication of how much traffic you need to generate to achieve similar success with other projects. Suppose you want to build a profitable blog on a specific topic: then you should know how much traffic the most successful bloggers generate in this area. By using a detailed competition analysis, you can then estimate which measures work for the competition and which ones don’t – conclusions that you can then use for your website.
The best websites have some common elements that have been proven to increase traffic (and sales): they use search engines to their advantage by crafting site content to conform to search engine optimization (SEO) rules, they use targeted search and email marketing to find customers, and they continue to attract customers with strong, interesting content.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
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