If you know how to find and target the right users, however, you may be able to build a huge fan following and consistently drive targeted traffic to your website from it. Natural Area Rugs is a pretty good example of what we are talking about, as it managed to build a Shralpin.com with a pretty impressive engagement rate, which is definitely quite an achievement given it’s an e-commerce business (which can probably be a huge challenge to promote on social media).
I don’t think I have ever seen or heard this explained in a more easy to read and understand format. If more bloggers or website owners understood this (and believed it because it’s the truth) a lot more would have success in the online space. Most people have their own preconceived ideas and are pretty tough to move off of them and then wonder why they never find real success online.
For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
I have to say I was a bit dubious about using the 'revisitors' tool as it concerned me it was just another way of extracting cash out of customers without knowing what sort of results one might get. I have to say I was impressed by the website although concerned when ordering that it said that I would be charged each month until cancelled. This worried me and I nearly did not signup. However after I had, I saw that it was easy to cancel.? May I sugges tthat you make that much clearer on the sales page. Other than that, I am most impressed that you bothered to write to me with comments and although I cam using a well jknown page set, I will consider using your services for some other things I am planning. Well done to all, very professional and refreshing service."
Embed Social sharing buttons in your website – Facebook, Twitter and Google+ (yes Google+ is important) as a minimum. You may choose to add other social networks which are relevant for your specific website niche. Avoid using a 100,000 social share buttons because that increases page load time, make for a horrible user experience and will decrease instead of increase your traffic including your social media traffic.
Creating content with a baked-in incentive for thought leaders to share it like thought leader “round up” posts (Richard Marriott from Clambr has a great free in-depth guide on the subject here: http://www.clambr.com/expert-roundups/), best of lists, lists of tips and resources where you’re linking to and citing other folks’ content (which gives them an incentive to share)
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I’ve just started blogging and there’s a ton of useful information here. I was wondering how to use reddit and you cleared that up for me, as well as when to post to social media. Quora I’m going to check out as I’ve never heard of them-thank you! In your opinion would you also deal with any of the free traffic generators to have people come and engage, or would you skip that step? Would you use meta tags, and if yes how? Thank you for your time and I look forward to hearing from you!
3. Advertise your website using various services available such as Google ads, Facebook ads, and pay per click. Pay per click can be a very option to drive traffic in the form of ads. You can even submit your ads offline like newspaper or an article covering your website, radio local television station if your niche covers that field. You can even advertise using online yellow pages.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.
This particular site isn’t really an automatic traffic generator. Instead, it’s an old, long-running network for email lists. The idea is to build an email list independent of SEO or Google, which frees you from the rigors of content marketing. You still need to work to generate leads, and you still need a website to pull in opt-ins, but FFA gives you a wide range of tools you can use to succeed. For example, a heat map and Google Analytics integration ensures the system gives you all the information you need to succeed. You can split-test as many as 100 variants on a given page, to make sure you’re using the best one. And, of course, the network is old and long-running, meaning it has a positive reputation and a history of being effective. You can find plenty of support from the staff and other users.
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?