The truth is, dear reader, that content overrules everything. You cannot make a success of a site unless you have the valued content there to begin with, as a foundation for your work. If that content is not there, nothing will come of it. If it is there and it’s valuable, the rest will pretty much take care of itself (aside from the physical aspect of site performance).
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
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I am going to start by assuming you have identified who your target is. If you have done that homework (which most small businesses miss) then kudos to you. I will give you 4 pointers to help you drive targeted traffic. I will also forewarn you that these will cost you a lot of time and possibly a lot of money so I would also advise you to speak to someone who does these things professionally.
I’m a big advocate of quality. It’s so much more important than frequency. In my experience, one great piece a month will get much better results than a so-so post once a week. But if you don’t want to reduce your frequency, you could try creating a format or series of posts that are easier to create, like interviews. This can fill in the weeks in between while you write something with more impact. Mix it up! 🙂
“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.” –Mark Tandan
The traffic generation tip from Henneke Duistermaat – (from EnchantingMarketing website) it’s not based on traffic source to bring new visitors to website. Actually it is only based on how to keep their regular visitors and make they return to website again. She don’t explain how she brought new visitors to a website…. The others tips are very good.
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!