Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.
The largest search engines, Google, Bing and Yahoo, each have fairly simple programs to get started. You determine the key words or search phrase as well as the amount you are willing to spend (per click and/or per day). Most of them offer simple programs that require you to fill out a form and put a certain amount of money down as credit; you can also use a credit card to pay as you go. Like anything new, start small with paid SEM and add complexity (and budget) as you learn more and see results over time.
Many small businesses credit SEM for attracting new customers. Depending on the competition in your business, relying on unpaid, organic Web traffic via SEO may leave your business far back in the rankings. By paying for SEM, you have more control over the specific keywords that will promote you, as well as where you will appear on the search results page.
The best websites have some common elements that have been proven to increase traffic (and sales): they use search engines to their advantage by crafting site content to conform to search engine optimization (SEO) rules, they use targeted search and email marketing to find customers, and they continue to attract customers with strong, interesting content.
Getting systematic with traffic generation techniques is an important thing to do for regularizing the flow. Most bloggers will get enthusiastic about one strategy that is suggested by their favorite blogger and try that out. But they don’t follow that up. They forget about that strategy all together and move on to another method, without actually tracking what results that particular technique gives out. Consistency, patience and persistence matter a lot when it comes to traffic generation.
Figures on a free website traffic checker are never completely accurate – tests have shown there may be considerable deviations. Therefore, you should always consider the results as estimates and guidelines. The tools are more suitable for a quick traffic comparison of different websites than for determining precise key figures. Important: to ensure that the comparison is also meaningful, it is best to always use the same tool – otherwise the results can be heavily falsified.
“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” – Brian Gray
To track website traffic you need analytics software. That anonymously logs every visitor to your site and keeps track of their actions. One of the most popular analytics apps is Google Analytics. It’s free, but there can be a learning curve in getting it set up correctly. If you don’t add your tracking code the right way, then you won’t be able to track your traffic. Consider getting an analytics expert to help you create the right setup for your website.
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself..