#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
You may also want to use a third-party website for advertising purposes: with well-placed ads on blogs and websites that match your target audience, you reach many potential customers. In this context, it also makes sense to check website traffic beforehand, since the more people that visit your site means that more people come into contact with your ads.
Businesses of all sizes have in common the need to spread their messages and content via social media that reaches their audiences. Today, your business’s social networks can be critical in increasing and advertising the content on your site. Social (and real-life) networks are prime opportunities for content delivery, too. Just imagine what a trend-setting guest blogger or subject-matter expert interview could do for your company’s visibility and credibility!
My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
I’m a big advocate of quality. It’s so much more important than frequency. In my experience, one great piece a month will get much better results than a so-so post once a week. But if you don’t want to reduce your frequency, you could try creating a format or series of posts that are easier to create, like interviews. This can fill in the weeks in between while you write something with more impact. Mix it up! 🙂
Use great titles for your content, titles which tempt or create curiosity – “How I got my website to load in 1.29 seconds” vs “Decrease your website load time”. Think “How I made Google my bitch!” vs “Improve your search engine rankings”. If necessary spend a lot of time titles – they are the portals to your website. Especially if you want great Social Media traffic, you'll need to find titles which trigger emotional responses. Curiosity. Shock. Anger. Eagerness. Empathy.
When someone visits a website, their computer or other web-connected device communicates with the website's server. Each page on the web is made up of dozens of distinct files. The site's server transmits each file to user browsers where they are assembled and formed into a cumulative piece with graphics and text. Every file sent represents a single “hit”, so a single page viewing can result in numerous hits.
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Active participation on social media sites can take your content viral. More the shares you get more people are knowing about your blog. Which can increase your blog reader base. All you need is Social media presence on prominent social sites, and a proper strategy to make most out of it. If you unsure how to utilize social media, you can read our earlier guide on how to get website traffic from Facebook fan pages.
For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)