He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
Once you have your list, choose an email marketing service provider that can provide design templates, send the emails for you and help you comply with CAN-SPAM and privacy regulations. Track the results of your email campaigns using analytics tools from your email marketing service provider, and update your email database regularly to ensure the addresses are still current.
Be helpful – forget the sales pitch. People want to “solve a problem” – make sure you, your product and your website are focused towards solving a problem – whatever it may be. Whether it’s “What shall I cook tonight?” or “How to increase website traffic” – your social media marketing should all be about solving “Someone Else’s Problem” (a twist on the meaning of the SEP - with apologies to Douglas Adams). At CollectiveRay, our articles do just that.
The largest search engines, Google, Bing and Yahoo, each have fairly simple programs to get started. You determine the key words or search phrase as well as the amount you are willing to spend (per click and/or per day). Most of them offer simple programs that require you to fill out a form and put a certain amount of money down as credit; you can also use a credit card to pay as you go. Like anything new, start small with paid SEM and add complexity (and budget) as you learn more and see results over time.
The best websites have some common elements that have been proven to increase traffic (and sales): they use search engines to their advantage by crafting site content to conform to search engine optimization (SEO) rules, they use targeted search and email marketing to find customers, and they continue to attract customers with strong, interesting content.
If you want to get more exposure, then take your business to offline world. When offline business entering online world to grow their business, why not online businesses go into real world. No need to invest millions to do this, you must target those people you`re in search of your service. The Easiest way that strikes my mind now is, attend seminars, and trying to meet with like-minded people. Plan for giveaways as you plan on your blog.
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself..