Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.
You select the geographical location where you want your visitors to come from and Also the most relevant target audience for you. For example, if your website is about movies and you want U.K visitors, You set your Traffic online Location to the United Kingdom and your Niche to movies. Let’s say you want around 1600 visitors per day for one month, then you can buy 50k visitors for a time span of 30 days. We’ll share it equally, around 1667 visitors per day.
Buy leads from a lead selling site. These are supposed to be email addresses of people that have signed up to receive offers. You just have to watch that they have good fresh "double opting" leads of people who requested more information about your particular field or you could be marked as a spammer. Some of these sites will email them for you with your own email or you can buy separate leads and use a separate email site for the mailing. There are email programs you can use but then you have a problem that Internet providers usually only allow up to 500 emails per day, and if you're doing it every day they might (rightfully) accuse you of spamming and shut down your connection.
Slide presentation, though this seems traditional way, a presentation with attractive slides can bring more traffic and leads to your business. If you’re more concerned about leads than traffic, start creating a slide or hire a designer. I recommend Slideshare.net to share your slides, as this can bring more exposure to your slides. You can check out the Harsh’s profile on Slideshare, where he utilized his webpage to PDF technique, to create slides for SlideShare.
Finally, another important thing you would want to keep in mind is that on-page optimization also includes the design and functionality of your website. If your website sports a 90s design, or makes it a struggle for the users to find what they are looking for, it’s definitely going to hurt your chances of not only getting targeted traffic through SEO, but also converting the traffic into leads and sales.
Gone are the days when a product page or blog post or two could serve as your sole lead-generation assets for the month. Nowadays, with more and more content on more and more websites, the bar has been raised for both the quality of your content, and the frequency with which you update your site’s content. Quantity applies to generally keeping the interest of your readers, but more importantly, it keeps the search engines fed and happy, and keeps your business coming up in search results.
I really agree with you on these methods to drive traffic without search engines. But one thing I had to mention that this kind of traffic will not be as targeted as organic traffic is. Thus,the conversion rate will be lower. Anyways great post. These methods are very helpful for new bloggers as driving organic traffic will be very difficult for them.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Websites produce traffic rankings and statistics based on those people who access the sites while using their toolbars and other means of online measurements. The difficulty with this is that it does not look at the complete traffic picture for a site. Large sites usually hire the services of companies such as the Nielsen NetRatings or Quantcast, but their reports are available only by subscription.