Google Adwords is the most popular method for traffic. Since they are the top search engine right now it make sense to advertise there if you can afford it. You bid on keywords to get your site at the top of the search when your keyword comes up. There is more involved but it's all laid out at Google. There are a lot of other sites that use this advertising strategy called pay per click or PPC.
When diagnosing an issue, you need to think back to what was the last item that changed. It could be a code push that somehow removed analytics from your site, it could have been a change to content that has caused a decline in search traffic. Did you make a change to your advertising? Sudden declines (or increases) are often traceable back to the last modification (big or small) that was made. - Greg Kihlstrom, Yes& Agency
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
There are several web traffic referral sources. Organic traffic comes from search engines. Referral traffic comes from other websites. Display traffic comes from ads for your business on other sites. Paid traffic comes from promotions via sites like AdWords. Social traffic comes from social media sites. Each type of traffic can be further divided into individual traffic sources. For example, organic traffic can come from Google, Bing, or other search engines. And social traffic can come from a variety of sites.
Website traffic is an indicator of how popular content is. As a website operator, the corresponding value also gives you an indication of how much traffic you need to generate to achieve similar success with other projects. Suppose you want to build a profitable blog on a specific topic: then you should know how much traffic the most successful bloggers generate in this area. By using a detailed competition analysis, you can then estimate which measures work for the competition and which ones don’t – conclusions that you can then use for your website.
Josh Coffy talks how he decided to attempt a different marketing tactic for their (slow) growing drumming education company. The techniques worked for him so well that he generated 500,000 video views. From ideal posting times and ideal setup for the videos to taking inspiration from the big guys, Josh doesn’t spare a single detail when it comes to teaching you how to do it yourself.
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.