PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none. 
Once you have your list, choose an email marketing service provider that can provide design templates, send the emails for you and help you comply with CAN-SPAM and privacy regulations. Track the results of your email campaigns using analytics tools from your email marketing service provider, and update your email database regularly to ensure the addresses are still current.
Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage a website's reputation, its visibility on Google, and overall domain authority.[citation needed]
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