Target: Every Revisitors campaign is strictly targeted based upon your selected geographic or language target. Our redirection server resolves the geographic location of each visitor (as well as the language setting of their web browser) before they are delivered to a customer's campaign. That way only in target visitors will be delivered. While our geotargeting system is proprietary, results will be consistent with those of services such as the GeoBytes IP address location database (please note that we are not affiliated in any way with GeoBytes).
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.