For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
Display traffic is traffic to your site from ads or banners on other sites. For example, you might pay for placement of a banner on a related site, or run an affiliate program where the ads link back to your site. Display traffic contrasts with organic traffic, which comes from search engines, and paid traffic, which comes from programs like AdWords. If you want to attract display traffic, consider hiring a graphic design expert to create attractive, click-worthy banners.
Piggy back on the success of others. Create a presence on websites which are highly trafficked. This is beside the Facebooks, the Twitters, and the YouTubes. Figure out the relevant sites in your niche and get yourself linked in there. If you are a music producer, it’s Soundcloud. If you are a Joomla developer, it’s the JED. If you focus on WordPress, it’s the Plugins directory. Find the behemoth in your niche, and piggyback a ride on their success. It's also good to find a niche in your niche. Riding on somebody's success is a guaranteed way of increasing website traffic. Hence the reason people guest post. More on that later.
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Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?