Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program by setting goals that support your overall marketing and business goals. Collect customer names and email addresses to build your business’s email list; you can do this by collecting them in-store or on your website.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Gone are the days when a product page or blog post or two could serve as your sole lead-generation assets for the month. Nowadays, with more and more content on more and more websites, the bar has been raised for both the quality of your content, and the frequency with which you update your site’s content. Quantity applies to generally keeping the interest of your readers, but more importantly, it keeps the search engines fed and happy, and keeps your business coming up in search results.
Many websites do not publish their traffic figures, so it can often be difficult to get accurate values. However, some commercial websites offer media data as PDF files or else on an extra advertising page: there you will find all relevant traffic figures and even demographic data on visitor groups. Because information about traffic and target groups is extremely important for companies that want to advertise on websites, website operators only publish their figures out of self-interest to woo potential advertising partners.
Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.

Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.[1] This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.
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