Don’t panic, and take a step back to see the bigger picture. Perhaps customers are engaging with your website primarily on mobile rather than desktop. If your mobile site isn’t optimized or they are instead using your app, then this could be why. This gives you insight into how consumer behaviors change over time and where they are most likely to engage with your brand. - Preethy Vaidyanathan, Tapad
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
I am going to start by assuming you have identified who your target is. If you have done that homework (which most small businesses miss) then kudos to you. I will give you 4 pointers to help you drive targeted traffic. I will also forewarn you that these will cost you a lot of time and possibly a lot of money so I would also advise you to speak to someone who does these things professionally.
Guest blogging is a legitimate way to create a press mention (and link) on a credible website. It’s a powerful, but sensitive tactic that starts with empathy for the needs of the editor and their target audience. When used properly, a high-value article is published in your name on another site and potentially links back to the in-depth article on your website.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
For another thing, the Internet has somewhere in the neighborhood of two decades worth of traffic bot programs littering the digital ground. Some have gone through upwards of a dozen name changes and rebrands, moving from one site to another. They disappear, leaving existing users in the lurch, never to receive support or updates when the program stops working. Then identical software comes out under a new name, charging anywhere from $5 to $250, scamming people out of their cash with the same back-end software.
Website operators pull out all the stops to try and guide visitors to their web presences, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?

In other words, actively developing your own media allows you to be in much better control of what results come up in the search results pages and for which keywords. When flawlessly implemented, this concept allows you to dominate entire search results pages, thus harvesting most of the search traffic for the chosen search terms, leaving nothing to your competition.
Creating content with a baked-in incentive for thought leaders to share it like thought leader “round up” posts (Richard Marriott from Clambr has a great free in-depth guide on the subject here: http://www.clambr.com/expert-roundups/), best of lists, lists of tips and resources where you’re linking to and citing other folks’ content (which gives them an incentive to share)
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Traffic is therefore a decisive success factor for every website. Where does traffic come from? How can you increase your traffic? There are important questions to be answered if you want to run a successful website. You can answer these questions with analysis tools, for example – one of the most frequently used is Google Analytics. This is an external service from Google that you can integrate visibly into the source code of your website. Most web hosts now also offer traffic monitoring options.

Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the website can record traffic by inserting a small piece of HTML code in every page of the website.[2]
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