Glen takes various examples of how simple ideas and websites have gone viral in the past. He made a Feedburner mini-site and emailed a mere six people about it and tweeted the link once. The site had made to the HackerNews homepage the very next day, garnered 500 or so back links in a single day and the domain is now a PR 4. The whole thing was made in less than a day, looks ugly and is not even properly optimized for mobile.
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?
Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the website can record traffic by inserting a small piece of HTML code in every page of the website.