Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
5. Distribute some freebies with your website logo on it like T-shirts and mugs. Organize free seminars in your local area; collaborate with important people there to increase the buzz. Or you may create some unique tool or a video and post it on Google for free, link your site with it. If your idea works off you may see a sudden burst of traffic coming your way.
The hope is that other content creators will find the page useful and refer to it in their content. If your article gets referenced / mentioned / linked, then it’s Page Authority improves and it’s more likely to rank …and get more targeted traffic. The key is to both produce something that’s truly worth mentioning and to build a network of friends who create similar content. This article (and video) may help: How Does Social Media Affect SEO?
Gone are the days when a product page or blog post or two could serve as your sole lead-generation assets for the month. Nowadays, with more and more content on more and more websites, the bar has been raised for both the quality of your content, and the frequency with which you update your site’s content. Quantity applies to generally keeping the interest of your readers, but more importantly, it keeps the search engines fed and happy, and keeps your business coming up in search results.
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself..
I am new at this. I have been researching keywords and have found a few keyword phrases that nobody in the first page of Google results is even using in their Title Tag or H1 Tag. Some of the companies on the results page have a high pagerank and lots of backlinks. If I optimize for this exact keyword phrase with a new website, would I have much of a chance of getting on the first page eventually?
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
I don’t think I have ever seen or heard this explained in a more easy to read and understand format. If more bloggers or website owners understood this (and believed it because it’s the truth) a lot more would have success in the online space. Most people have their own preconceived ideas and are pretty tough to move off of them and then wonder why they never find real success online.
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
Too much web traffic can dramatically slow down or prevent all access to a website. This is caused by more file requests going to the server than it can handle and may be an intentional attack on the site or simply caused by over-popularity. Large-scale websites with numerous servers can often cope with the traffic required, and it is more likely that smaller services are affected by traffic overload. Sudden traffic load may also hang your server or may result in a shutdown of your services.