What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
There are more than half a billion active websites under the sun and most of the (almost 70%) of them struggle to get traffic due to the high competition and expense of the process like SEO or Digital Marketing. However, you can simple buy targeted traffic from various sources at any time you want! Every paid ad campaign is an attempt to get traffic in exchange of money. However the reasons behind getting traffic are pretty different from each other. Some people buy traffic to get sales, some buy traffic to get leads, some buy traffic for brand exposure, some buy traffic to gain authority and improve rank on several metrics and so more.
Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage a website's reputation, its visibility on Google, and overall domain authority.[citation needed]
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