Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
After confirming that there’s no recent update to search algorithms throwing things out of whack, identify which traffic source has seen the greatest decline – direct, referral, organic, paid, social. After pinpointing the source, work backward to determine what actions (or inactions) could be at fault. Check your content consumption and be sure it is on point with your target audience. - Keri Witman, Cleriti
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Note: There are literally dozens of places you can use a keyphrase, from captions to comments, web addresses to “Alt” tags. Feel free to get tricky if you’d like. But generally, the less visible it is to readers, the less important it is to Google. So focus on those elements listed above. That’s what readers (and therefore Google) really care about.
For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.

The truth is, dear reader, that content overrules everything. You cannot make a success of a site unless you have the valued content there to begin with, as a foundation for your work. If that content is not there, nothing will come of it. If it is there and it’s valuable, the rest will pretty much take care of itself (aside from the physical aspect of site performance).
Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.

What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?


However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
In other words, actively developing your own media allows you to be in much better control of what results come up in the search results pages and for which keywords. When flawlessly implemented, this concept allows you to dominate entire search results pages, thus harvesting most of the search traffic for the chosen search terms, leaving nothing to your competition.
Many websites do not publish their traffic figures, so it can often be difficult to get accurate values. However, some commercial websites offer media data as PDF files or else on an extra advertising page: there you will find all relevant traffic figures and even demographic data on visitor groups. Because information about traffic and target groups is extremely important for companies that want to advertise on websites, website operators only publish their figures out of self-interest to woo potential advertising partners.
Hey andy thanks for sharing your knowledge with us,the factors you said are all helpful to get targeted web site traffic but the fresh and great piece of content always gives you the better position is SERP’s. So one should make content useful and new. As content is king but links are queens. So don’t forget to have some high quality links. By the way thanks
When the world is crashing around you, trust the data. Dive into Google Analytics and try to pinpoint where things went south. Think back on marketing tactics you recently pushed live and find the correlation. This should lead you to an internal audit, where you may discover an internal tool is broken or an external force is impacting your site. - Kirk Deis, Treehouse 51
PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.
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