Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
There are more than half a billion active websites under the sun and most of the (almost 70%) of them struggle to get traffic due to the high competition and expense of the process like SEO or Digital Marketing. However, you can simple buy targeted traffic from various sources at any time you want! Every paid ad campaign is an attempt to get traffic in exchange of money. However the reasons behind getting traffic are pretty different from each other. Some people buy traffic to get sales, some buy traffic to get leads, some buy traffic for brand exposure, some buy traffic to gain authority and improve rank on several metrics and so more.
After confirming that there’s no recent update to search algorithms throwing things out of whack, identify which traffic source has seen the greatest decline – direct, referral, organic, paid, social. After pinpointing the source, work backward to determine what actions (or inactions) could be at fault. Check your content consumption and be sure it is on point with your target audience. - Keri Witman, Cleriti
Embed Social sharing buttons in your website – Facebook, Twitter and Google+ (yes Google+ is important) as a minimum. You may choose to add other social networks which are relevant for your specific website niche. Avoid using a 100,000 social share buttons because that increases page load time, make for a horrible user experience and will decrease instead of increase your traffic including your social media traffic. 
1. Participate and showcase your website in every social media platform. But it should not be restricted to just creating a page, you should create a healthy relations with your customers. Make them sense that you care for their time. Creating special video or audio tutorials can create this impression. Share creative and useful content on all of your pages. Reply to their queries as soon as possible. Add social network bottoms on your website, preferably at the end of every post.

The first thing to investigate after a major dip in traffic is your website itself. Is it actually working? Is there a problem with the domain? Mechanically, is everything functioning as it should? If all that checks out, make sure the critical inbound links are still intact. If the majority of your traffic comes from inbound campaigns, ensure your inbound marketing platform is working properly. - Jeffrey Kamikow, Cross Audience
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.
I’ve always been one to create great content, but now I see it may not necessarily be the right content. Can Share Triggers work for all niches including things like plumbing companies, computer repair, maybe even handy men that have a website for their business? I would say I’m estimating half the views a month as I should. Hopefully some of these strategies will help.
Another great way to get traffic is to join the social sites. They are popping up at an ever-increasing rate. By socializing with others on the net through these sites, everything you join or participate in gives you more people to see your site. And, if you're selling stuff from your site, you'll want to go to the places (interest groups) on the social site where people are interested in what you're selling.
Monster-Traffic is another traffic exchange, though it’s initially a little off-putting due to the 1995-style website. It’s a free for all styled advertising list, where anyone signing up becomes part of the audience and an advertiser at the same time. You sign up and you can enter a link into their system, and that link is added to a roster that is send out to every member of the group. Additionally, registration allows a free solo ad; an ad that isn’t drowned out by other advertisers in that mailer.
In my experience, a lot of people are more open about sharing traffic stats then you would think. You see this not just in interviews but if you peruse through the archived articles on a blog, there’s a good chance you’ll stumble upon a “blog in review” or “traffic report” post. With those stats, you can start to figure out how much traffic the site is getting today.

This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.


Too much web traffic can dramatically slow down or prevent all access to a website. This is caused by more file requests going to the server than it can handle and may be an intentional attack on the site or simply caused by over-popularity. Large-scale websites with numerous servers can often cope with the traffic required, and it is more likely that smaller services are affected by traffic overload. Sudden traffic load may also hang your server or may result in a shutdown of your services.
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