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Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans. As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing. When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.
Traffic is therefore a decisive success factor for every website. Where does traffic come from? How can you increase your traffic? There are important questions to be answered if you want to run a successful website. You can answer these questions with analysis tools, for example – one of the most frequently used is Google Analytics. This is an external service from Google that you can integrate visibly into the source code of your website. Most web hosts now also offer traffic monitoring options.
I mean have you seen a recent downfall of EA Community Team and their post on Reddit who got 674k downvotes? It was a heavy blow to their whole company even their stocks and shareholders suffered consequences (of course not everything was related to that post but it still had an enormous impact on their sales and pre orders). My point is, ALWAYS try to find someone with whom you can consult about those things DON’T just do them on your own, it might bite you in the back.
Many small businesses credit SEM for attracting new customers. Depending on the competition in your business, relying on unpaid, organic Web traffic via SEO may leave your business far back in the rankings. By paying for SEM, you have more control over the specific keywords that will promote you, as well as where you will appear on the search results page.
It is crucial as your conversion rates will be greatly improved and the products and services you offer will be bought at a higher rate as you will be receiving the right kind of customers. In addition, the constant traffic that is channeled to your website will have a great role to play in lifting the ranking of your website thus providing you greater visibility in Google searches.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
The third criterion is derived from the behavior of the users of the site, which becomes more complex as the user rates more and more websites. Until you have tried StumbleUpon and experienced what the website has to offer, it is hard to figure out what it does and what are its benefits. Suffice it to say that being an active member of StumbleUpon may gain you more targeted traffic to your website.
To track website traffic you need analytics software. That anonymously logs every visitor to your site and keeps track of their actions. One of the most popular analytics apps is Google Analytics. It’s free, but there can be a learning curve in getting it set up correctly. If you don’t add your tracking code the right way, then you won’t be able to track your traffic. Consider getting an analytics expert to help you create the right setup for your website.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.
I am new at this. I have been researching keywords and have found a few keyword phrases that nobody in the first page of Google results is even using in their Title Tag or H1 Tag. Some of the companies on the results page have a high pagerank and lots of backlinks. If I optimize for this exact keyword phrase with a new website, would I have much of a chance of getting on the first page eventually?
Getting systematic with traffic generation techniques is an important thing to do for regularizing the flow. Most bloggers will get enthusiastic about one strategy that is suggested by their favorite blogger and try that out. But they don’t follow that up. They forget about that strategy all together and move on to another method, without actually tracking what results that particular technique gives out. Consistency, patience and persistence matter a lot when it comes to traffic generation.
By purchasing cheap, high-quality and targeted site traffic you also get an opportunity to track the number of visitors who are visiting your site. This will allow you to incorporate changes in your marketing and selling strategies and thereby convert more visitors into permanent clients. Besides, you also get the opportunity to track real-time results and find out whether your investment is actually bringing you the desired results.
Many websites do not publish their traffic figures, so it can often be difficult to get accurate values. However, some commercial websites offer media data as PDF files or else on an extra advertising page: there you will find all relevant traffic figures and even demographic data on visitor groups. Because information about traffic and target groups is extremely important for companies that want to advertise on websites, website operators only publish their figures out of self-interest to woo potential advertising partners.
If you have the resources to hire a marketing company which will run a huge campaign for your website - go for it, but even then you can still profit from buying highly targeted website traffic. From the moment you place an order, to the first visitors showing up and knocking at your website’s virtual door it usually takes less than 24 hours. Do you know any faster way to get to potential clients? If yes - please let us know :)
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!