Search engine optimization (SEO), is the ongoing practice of optimizing a website to help improve its rankings in the search engines. Several internal and external factors are involved which can help improve a site's listing within the search engines. The higher a site ranks within the search engines for a particular keyword, the more traffic they will receive.

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.


The largest search engines, Google, Bing and Yahoo, each have fairly simple programs to get started. You determine the key words or search phrase as well as the amount you are willing to spend (per click and/or per day). Most of them offer simple programs that require you to fill out a form and put a certain amount of money down as credit; you can also use a credit card to pay as you go. Like anything new, start small with paid SEM and add complexity (and budget) as you learn more and see results over time.
The traffic generation tip from Henneke Duistermaat – (from EnchantingMarketing website) it’s not based on traffic source to bring new visitors to website. Actually it is only based on how to keep their regular visitors and make they return to website again. She don’t explain how she brought new visitors to a website…. The others tips are very good.

Not only can you see accurate measures of a site’s monthly search traffic, but you can see detailed breakdowns of where that traffic is coming from and what kinds of keywords are bringing the traffic. You can also see backlink information, such as which other sites are linking to the site, how often they’re linking, and how that data changes over time.

Website operators pull out all the stops to try and guide visitors to their web presences, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
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Disclosure: CollectiveRay is funded personally out of pure passion for helping people working with websites. We do however generate some income through recommendations of products. This means if you click on a link and purchase an item we link to, we will receive a small sum out of that sale. We usually partner with vendors to make your purchase cheaper than buying direct.

A client once had a downward trend in organic traffic. We audited all the checklist items to figure out what the issue was and we were stumped. We then evaluated the search trends of their top backlinks and found that their highest authority backlink had the same drop. To fix our client site, we had to fix the referring site. External forces are sometimes just as important as internal factors. - Brett Farmiloe, Markitors


If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself..[citation needed]