Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

There are several web traffic referral sources. Organic traffic comes from search engines. Referral traffic comes from other websites. Display traffic comes from ads for your business on other sites. Paid traffic comes from promotions via sites like AdWords. Social traffic comes from social media sites. Each type of traffic can be further divided into individual traffic sources. For example, organic traffic can come from Google, Bing, or other search engines. And social traffic can come from a variety of sites.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
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Disclosure: CollectiveRay is funded personally out of pure passion for helping people working with websites. We do however generate some income through recommendations of products. This means if you click on a link and purchase an item we link to, we will receive a small sum out of that sale. We usually partner with vendors to make your purchase cheaper than buying direct.


Targeted visitors have a specific goal in mind while normal visitors are browsing the web without having a particular objective. Targeted visitors are looking for a solution to their problem and they are visiting your website because they believe they can find the answer to their question, the product or service they want. In other words targeted traffic are those people that visit a website with the intention of performing an action.

Businesses of all sizes have in common the need to spread their messages and content via social media that reaches their audiences. Today, your business’s social networks can be critical in increasing and advertising the content on your site. Social (and real-life) networks are prime opportunities for content delivery, too. Just imagine what a trend-setting guest blogger or subject-matter expert interview could do for your company’s visibility and credibility!
Many websites do not publish their traffic figures, so it can often be difficult to get accurate values. However, some commercial websites offer media data as PDF files or else on an extra advertising page: there you will find all relevant traffic figures and even demographic data on visitor groups. Because information about traffic and target groups is extremely important for companies that want to advertise on websites, website operators only publish their figures out of self-interest to woo potential advertising partners.
Great article. My site has been up for several years now but I rebranded and switched from Blogger to WordPress about a year ago because I was told the reason why my traffic is so low is because I was using the wrong platform. I still haven’t seen an increase in my traffic and am very frustrated. I write in the health, fitness and parenting niche and I have over 30 experts that write for me, but I still don’t have the page views I would like. My paychecks are small and I am very frustrated. How do I find out what influencers in my niche are talking about and what they would like to share? I read tons of blogs, but most of them just review products or write about their kids, not a whole lot of similar articles. Where do I begin to find sharable content in my niche?
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.

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Wow, it was interesting reading this post. To hear all the different opinions made me realize that there are so many opportunities to generate traffic. I have been using Twitter and SEO to promote my blog posts and it has worked well for me. After reading this, I will bookmark this page and study some of these other options carefully. Thanks for sharing

They are popping up at an ever-increasing rate. By socializing with others on the net through these sites, everything you join or participate in gives you more people to see your site. And, if you're selling stuff from your site, you'll want to go to the places (interest groups) on the social site where people are interested in what you're selling.

Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
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