A good example of a basic but highly functional website would probably be Majestecsocal.com. However, the exact type of design you should be considering depends on your target audience and niche. In some niches (like the one the example website is based around), users would want to have everything in one place, and hence a basic but very functional design would hit the spot pretty well.
You may also want to use a third-party website for advertising purposes: with well-placed ads on blogs and websites that match your target audience, you reach many potential customers. In this context, it also makes sense to check website traffic beforehand, since the more people that visit your site means that more people come into contact with your ads.
Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.