LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
SEO-It might seem like I am saying this because that’s what I do but it’s a proven tactic for long term success. If you expect targeted traffic tomorrow it’s not going to happen with SEO but if you want long term success you need to do this. Part of SEO is content. If you create content that is useful or of value to your target, and share this content, then it will drive targeted traffic (and don’t forget the technical parts of SEO).
Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the website can record traffic by inserting a small piece of HTML code in every page of the website.