A good example of a basic but highly functional website would probably be Majestecsocal.com. However, the exact type of design you should be considering depends on your target audience and niche. In some niches (like the one the example website is based around), users would want to have everything in one place, and hence a basic but very functional design would hit the spot pretty well.
In my experience, a lot of people are more open about sharing traffic stats then you would think. You see this not just in interviews but if you peruse through the archived articles on a blog, there’s a good chance you’ll stumble upon a “blog in review” or “traffic report” post. With those stats, you can start to figure out how much traffic the site is getting today.
For another thing, the Internet has somewhere in the neighborhood of two decades worth of traffic bot programs littering the digital ground. Some have gone through upwards of a dozen name changes and rebrands, moving from one site to another. They disappear, leaving existing users in the lurch, never to receive support or updates when the program stops working. Then identical software comes out under a new name, charging anywhere from $5 to $250, scamming people out of their cash with the same back-end software.
Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans. As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing. When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result. 
Social-If you have identified where your target spends their time online go there. One of my personal quotes is “Meet Your Clients on Their Terms, Where They Are”. Remember that you are in their space so act accordingly. If you jump on any social platform and sell, sell, sell you will not do well at all. Provide value, be personable and engage with others. It’s 80% give and 20% take on social.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?

When diagnosing an issue, you need to think back to what was the last item that changed. It could be a code push that somehow removed analytics from your site, it could have been a change to content that has caused a decline in search traffic. Did you make a change to your advertising? Sudden declines (or increases) are often traceable back to the last modification (big or small) that was made. - Greg Kihlstrom, Yes& Agency
Search engine optimization (SEO), is the ongoing practice of optimizing a website to help improve its rankings in the search engines. Several internal and external factors are involved which can help improve a site's listing within the search engines. The higher a site ranks within the search engines for a particular keyword, the more traffic they will receive.
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