If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
The Quantcast tool is still relatively new – at least in comparison to SimilarWeb and SEMRush. Regardless, it offers high quality, relatively accurate traffic analyses. Although figures may not be exact, they are still absolutely on the right track. There are also advantages to having detailed information about the target group. An example of Quantcasts abilities:
Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.
The largest search engines, Google, Bing and Yahoo, each have fairly simple programs to get started. You determine the key words or search phrase as well as the amount you are willing to spend (per click and/or per day). Most of them offer simple programs that require you to fill out a form and put a certain amount of money down as credit; you can also use a credit card to pay as you go. Like anything new, start small with paid SEM and add complexity (and budget) as you learn more and see results over time.
Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
Target: Every Revisitors campaign is strictly targeted based upon your selected geographic or language target. Our redirection server resolves the geographic location of each visitor (as well as the language setting of their web browser) before they are delivered to a customer's campaign. That way only in target visitors will be delivered. While our geotargeting system is proprietary, results will be consistent with those of services such as the GeoBytes IP address location database (please note that we are not affiliated in any way with GeoBytes).
Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage a website's reputation, its visibility on Google, and overall domain authority.