When we see a sharp decline in traffic, we first check the site’s code. During site changes and redesigns, SSL and 301 redirects are often overlooked, causing Google to de-index the site's pages and search rankings to drop. The drop in rankings can dramatically decrease visitors. So when building a new site or making changes to your current one, double-check your redirects before pushing live. - Michael Weinhouse, Logical Position
There are several web traffic referral sources. Organic traffic comes from search engines. Referral traffic comes from other websites. Display traffic comes from ads for your business on other sites. Paid traffic comes from promotions via sites like AdWords. Social traffic comes from social media sites. Each type of traffic can be further divided into individual traffic sources. For example, organic traffic can come from Google, Bing, or other search engines. And social traffic can come from a variety of sites.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.
The simplest explanation for a sudden and unexpected drop in website performance is often analytics tags failing to fire. Always check tracking first to make sure website visitors are being accounted for before making drastic changes. Reconciling tracking issues will help mitigate the long-term impact. Additionally, making friends with your IT department will help avoid issues before they arise. - Nina Hale, Nina Hale / Performance Digital
SEMRush is primarily a search engine optimization tool, meaning you’d use it as a website owner to help find and target keywords that bring you more search engine traffic. However, as a regular web surfer, you can use it to see what kind of search traffic a site gets How Search Engines Work & Ways to Improve Your Search Results How Search Engines Work & Ways to Improve Your Search Results Tired of searching a bunch of times to find what you want? Here's how search engines actually work and what to do to make your searches faster and more accurate. Read More .
This example illustrates why marketing metrics such as web traffic cannot be viewed in a vacuum. Two contrasting websites achieve the same outcome, where they are failing to capitalize on what they do well. By focusing on the one metric where they excel, it fails to acknowledge the area for improvement. By studying the whole picture and optimizing areas of subpar performance, ecommerce stores give their customers the best possible experience while maximizing revenue.
Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.
For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
Social-If you have identified where your target spends their time online go there. One of my personal quotes is “Meet Your Clients on Their Terms, Where They Are”. Remember that you are in their space so act accordingly. If you jump on any social platform and sell, sell, sell you will not do well at all. Provide value, be personable and engage with others. It’s 80% give and 20% take on social.
Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.