Social-If you have identified where your target spends their time online go there. One of my personal quotes is “Meet Your Clients on Their Terms, Where They Are”. Remember that you are in their space so act accordingly. If you jump on any social platform and sell, sell, sell you will not do well at all. Provide value, be personable and engage with others. It’s 80% give and 20% take on social.
There are many option for a blog or website to drive traffic. You can buy paid traffic, you can use forums to promote your blog, and many more ways. Here I will share some of the working tips, which will make your blog traffic independent of search engines. One point that you should always remember “Content is king”, and if you want to retain those one-time visitors, you need to have outstanding content. A good idea is to offer premium content for free.
The traffic generation tip from Henneke Duistermaat – (from EnchantingMarketing website) it’s not based on traffic source to bring new visitors to website. Actually it is only based on how to keep their regular visitors and make they return to website again. She don’t explain how she brought new visitors to a website…. The others tips are very good.
Like you I am a scientist and like you did in the past, I am currently working on translating great scientific literature into tips. In my case it’s child development research into play tips for parents. I can already see that the outcome of my experiment is going to be the same as yours. Great content but who cares. I hadn’t even thought about my key influences. I know some important ones, but don’t see how they would share my content. I thought I was writing content for my potential customers. Is your SEO that works course the same as the content that gets results course? Sorry if I sound a bit dim asking that question.
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.