When someone visits a website, their computer or other web-connected device communicates with the website's server. Each page on the web is made up of dozens of distinct files. The site's server transmits each file to user browsers where they are assembled and formed into a cumulative piece with graphics and text. Every file sent represents a single “hit”, so a single page viewing can result in numerous hits.
Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits (the 5 images and the page itself). A page view is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the website can record traffic by inserting a small piece of HTML code in every page of the website.[2]
Servers are able to compile every request for a web page, arming its operator with the information needed to determine how popular the site is and which pages receive the most attention. When a web server processes a file request, it makes an entry in what is known as the “server log” on the server's hard drive. The log gathers entries across posterity, forming a valuable database of information that the site owner can analyze to better understand the website's visitor activity.
Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...

Search engine optimization (SEO), is the ongoing practice of optimizing a website to help improve its rankings in the search engines. Several internal and external factors are involved which can help improve a site's listing within the search engines. The higher a site ranks within the search engines for a particular keyword, the more traffic they will receive.
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