If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

If you know how to find and target the right users, however, you may be able to build a huge fan following and consistently drive targeted traffic to your website from it. Natural Area Rugs is a pretty good example of what we are talking about, as it managed to build a Shralpin.com with a pretty impressive engagement rate, which is definitely quite an achievement given it’s an e-commerce business (which can probably be a huge challenge to promote on social media).

To track website traffic you need analytics software. That anonymously logs every visitor to your site and keeps track of their actions. One of the most popular analytics apps is Google Analytics. It’s free, but there can be a learning curve in getting it set up correctly. If you don’t add your tracking code the right way, then you won’t be able to track your traffic. Consider getting an analytics expert to help you create the right setup for your website.
“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!” – Shane Farrell
Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.
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