If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Website traffic is an indicator of how popular content is. As a website operator, the corresponding value also gives you an indication of how much traffic you need to generate to achieve similar success with other projects. Suppose you want to build a profitable blog on a specific topic: then you should know how much traffic the most successful bloggers generate in this area. By using a detailed competition analysis, you can then estimate which measures work for the competition and which ones don’t – conclusions that you can then use for your website.
Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
When we see a sharp decline in traffic, we first check the site’s code. During site changes and redesigns, SSL and 301 redirects are often overlooked, causing Google to de-index the site's pages and search rankings to drop. The drop in rankings can dramatically decrease visitors. So when building a new site or making changes to your current one, double-check your redirects before pushing live. - Michael Weinhouse, Logical Position
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Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include Google Analytics, IBM Digital Analytics (formerly Coremetrics) and Adobe Omniture.
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